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Explore case studies, articles, blog posts and more.
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September 10, 2020BlogThe COVID pandemic has slammed the hospitality industry. Avid travellers have been forced to stay home. Quarantines, lockdowns, travel restrictions, and even outright travel bans have slashed hotels’ ...
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August 26, 2020BlogThe COVID epidemic is still growing strong in many places. Even so, businesses are moving away from a “cope with the crisis” mindset. Fine-tuning marketing strategies to meet customers’ emerging deman...
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August 11, 2020BlogAs the COVID-19 pandemic appears to be entering a second phase, businesses worldwide are trying to determine their next steps. In this climate, it’s vital for businesses to stay informed, gather relia...
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August 5, 2020BlogCOVID-19 has changed, at least temporarily, how we shop and also how we interact with others. As e-commerce grows – at least in part due to COVID-19 – online retailers are using AI to pave their way t...
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July 23, 2020BlogThe Coronavirus crisis has changed many aspects of our daily lives. The crisis has forced CPG companies to rethink many aspects of their operations: strategy, pricing, logistics, manufacturing, custom...
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July 1, 2020BlogCOVID-19 has presented a serious obstacle for most businesses, but few have been impacted as devastatingly as the hospitality sector. Navigating the fallout from the pandemic will require hospitality ...
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June 18, 2020BlogCOVID-19 has affected business levels, methodologies, and consumer behavior on an unprecedented scale. Absolutdata CEO Dr. Anil Kaul joined GreenBook executive editor and producer Leonard Murphy, alon...
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June 3, 2020BlogAI has already become entrenched in pharma and health companies, but COVID-19 is driving faster innovations. AI was already very much on the pharma and health industries’ radar, but the COVID-19 outbr...
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May 26, 2020BlogFor the first time, analytics has become central to how the general public is reacting to a crisis. The world has turned to data analytics for information on how Coronavirus will impact public health,...
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April 20, 2020BlogIt’s not just the quality of your data insights – it’s how fast you can get them that matters. We know that COVID-19 has brought change. We know it has impacted all industries, some far more than othe...
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March 31, 2020BlogThe impact of COVID-19 on the business world is being well documented. It’s been linked with everything from spikes in unemployment and a projected recession to spurring the adoption of 5G and remote ...
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April 22, 2020Case StudyLike many companies, this UK-based pharma organization had already invested in data analytics. But something was missing. They had the data, the people, and the tools … but no way to get information t...
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January 14, 2020Case StudyTrying to derive specific actionable insights from sales and brand performance dashboards was costing business users many hours – the analytics team was spending too much time and effort in manually pr...
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September 2, 2020Case StudyFor most large companies, compiling mountains of data isn’t the problem – it’s finding the insights hidden inside that’s difficult. Our client, a leading CPG conglomerate based in the Middle East, neede...
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September 22, 2020Press CoverageChanging consumer expectations, behavior and preferences can doom retail outlets that fail to adjust. But evolving shopper behavior also signals an amazing opportunity for retailers to reimagine the c...
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July 23, 2020Press CoverageCPG is faring better than many industries, but companies have faced unprecedented challenges over the past few months. Consumer demand for some products skyrocketed, and companies struggled to fulfil ...
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July 6, 2020Press CoverageWith businesses trying to find ways for recovery from the pandemic setback, marketers are now looking at technology to help them navigate the COVID-19 economy and prepare for a post-pandemic world. Th...
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July 1, 2020Press CoverageCompanies now are also looking for an antidote to mitigate the impact of the slowdown on their businesses. They are actively searching for tools to lend them actionable insights into the minds of the ...
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June 19, 2020Press CoverageArtificial intelligence and its companion, machine learning, have been upended along with every other aspect of retail. And while AI’s ability to anticipate the future might have been damaged by toile...
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June 10, 2020Press CoverageThe economic fallout of the COVID-19 crisis has been a challenge for businesses, but the hospitality industry has been hit especially hard. However, as the situation is getting a little better with th...
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August 13, 2020Thought LeadershipThere’s a fundamental shift underway in the consumer products and goods (CPG) market, driven by substantial changes in consumer behavior and marketplace conditions related to the pandemic. Businesses ...
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May 22, 2020Press CoverageCovid-19 has forced offline businesses to close temporarily, while at the same time introducing new horizons of remote workspaces. We are living in a world where the mildest fluctuation in digital con...
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May 4, 2020Press CoverageCOVID-19 has certainly changed many things. Countries, businesses, and individuals are adopting distinct measures and experimenting with their approaches to survive the crisis. It is forcing CPG compa...
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July 30, 2020WebinarCOVID-19 has generated a plethora of content around what the post-pandemic consumer will look like. However, it is humanly impossible to read every piece of content, identify the insights and then cre...
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