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April 10, 2023BlogNew and established technologies are among the top trends for retailers in 2023. Retail has had a rough go of it over the last two years – and challenges will continue into this year. With inflation ... -
April 3, 2023Blog7 ways hotels and other hospitality brands can use technology to enhance and optimize their business in 2023. If the past two years have highlighted anything about the travel and hospitality sector, ... -
March 23, 2023BlogDigital Twin of a Customer (DToC) was included in the 2022 Gartner Hype Cycle as a transformative technology. What is a digital twin of a customer, and why is it generating so much hype? And what’s i... -
March 21, 2023Blog2023 will bring challenges and opportunities to consumer packaged goods (CPG) companies. Find out which technologies CPG leaders will use to stay ahead of the game this year. While the CPG market is ... -
March 2, 2023BlogThe world of business is rapidly changing, and customer expectations are evolving at an even faster pace. To stay ahead of the curve, businesses must understand their customer’s behaviors and p... -
February 15, 2023BlogFive technologies that will shape the telecommunications industry in 2023 and beyond. In the fiercely competitive telecommunications market, industry participants need to use every tool available to ... -
February 14, 2023BlogDigital Twins Take Flight The Apollo 13 spaceflight began on April 11, 1970, with great hope and anticipation to become the third crewed mission to land on the surface of the moon. But, as dramatical... -
January 16, 2023BlogIt’s clear that AI has hit the mainstream – deploying Artificial Intelligence to solve business problems has become the rule rather than the exception. According to McKinsey, between 50 and 60 percen... -
December 2, 2022BlogYou’ve heard about AI and business process automation. Welcome to Intelligent Automation – the newest iteration of business automation. As businesses search for the next thing that saves them time an... -
November 25, 2022BlogDo you need Cloud strategy or Cloud adoption plan? Or both? Understanding the differences between these two related concepts will help you determine when to use each one. So you want to lean hard int... -
November 16, 2022BlogOver the past two decades we have witnessed dramatic advances in Artificial Intelligence (AI) and machine learning algorithms. Capstone events such as the Netflix Prize award in 2009 and later in 2015... -
November 10, 2022BlogHyperautomation has long been in our thoughts and conversations. But whenever I mention it to clients, sales teams, or even other automation practitioners, the same question comes up: How do we find ... -
November 2, 2022BlogFirst, there was operational data analytics. Then there was AI-powered analytics with Big Data. Meet the next iteration of data analytics: Composable analytics. We’ve come a long way in data analyti... -
October 27, 2022BlogSure, Machine Learning Operations (MLOps) is great for the development, deployment, and maintenance of ML tools. But what does the business side of things get? Recently, we wrote an article on how MLO... -
October 20, 2022BlogWill removing AI from its impenetrable ‘black box’ and bringing its workings out into the light help organizations sustain their AI adoption? AI has met with some roadblocks along the way to complet... -
October 14, 2022BlogBefore you plan your AI implementation, you need to have a comprehensive data strategy in place. Here’s why. If you’ve identified your data sources, determined where they’ll be used and which end us... -
September 30, 2022BlogRoute to Market (RTM) strategy is a core part of CPG companies’ success. Find out how you can take the maximum advantage of AI-forward techniques and technologies to supercharge your RTMs. In the CP... -
September 16, 2022BlogAs businesses race to get the most out of their data, they’re also looking to streamline the data analysis process. Find out why DataOps is gaining traction, what it is, and how it’s different from Da... -
September 7, 2022BlogLearn how Artificial Intelligence is poised to transform the speed, scope, affordability, and availability of market research. There’s a dilemma around market research right now: we need it, and we ... -
September 1, 2022BlogIn August, Absolutdata (an Infogain Company), was identified in five different Hype Cycle reports from Gartner as a featured vendor of Digital Twin of a Consumer (DToC) technology. Gartner believes t... -
August 25, 2022BlogFew leaders doubt the efficacy of AI and machine learning (ML), yet companies are still struggling to get AI out of the lab and into business users’ hands. Can Machine Learning Operations (MLOps) help... -
August 12, 2022BlogWithout the right foundation, AI can’t support your business efficiently. Here’s what you need to ensure that doesn’t happen. Many businesses are getting serious about deploying AI in their everyday... -
August 3, 2022BlogIn many ways, the telecom industry is well-placed to use AI: communications providers generate lots of data, and the industry as a whole is embracing technologically advanced concepts. In this ... -
July 29, 2022BlogWe recently launched four new AI-powered solutions built on the NAVIK AI platform. This is a key next step for the NAVIK product team as we evolve the product from a module to a solution-based approac... -
July 21, 2022BlogWe all know what market mix modeling (or media mix modeling, or MMM) does: measure the impact and effectiveness of marketing activities. It spans different channels and types of marketing; when perfo... -
July 21, 2022Thought LeadershipAI projects tend to fail for the same few reasons: most of them boil down to a lack of organizational readiness, clear objectives, reasonable expectations, and access to AI skills. Most of these failu... -
July 6, 2022BlogWithout correct marketing measurement and attribution, strategy and decisions are little more than a guessing game. But despite their importance, measurement and attribution can be challenging to def... -
June 23, 2022BlogWhen we think of data storage, we usually think of data warehouses or lakes – architectures that work very well for some things and not at all for others. To address these limitations, a new architec... -
June 21, 2022BlogLike many industries, CPG can benefit from applying AI to their business problems. While it might not seem like as natural a fit as some other high-tech sectors, CPG companies have access to large amo... -
June 8, 2022BlogOrganizations have access to a lot of data – some of which never gets used or even collected. This is known as “dark data”, and it could hold the key to better performance. Why? In this data-... -
May 26, 2022BlogTo adjust to customer expectations, sales and marketing need to work together – delivering the same messaging and experience across all touchpoints. Second chances are few, and competition is... -
May 25, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? Data is central to most businesses’ operations, but data archit... -
May 11, 2022Blog There’s a knowledge gap in today’s workplace: the gap between the data organizations have and the insights they get from it. Various kinds of data architectures are being used to combat this pro... -
May 4, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? Customer loyalty programs are a popular way to boost retention and enga... -
April 28, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? By now, you’re probably familiar with how AI is being deployed ... -
March 16, 2022BlogAs companies strive towards more effective and accurate data analysis, will digital twins lead the way? First there was data. Soon afterward came data analysis and then data analytics, Big Dat... -
March 2, 2022BlogWhen AI and IoT combine, it powers up a realm of possible business improvements. Artificial Intelligence (AI) and the Internet of Things (IoT) are household words. While most of us know, at le... -
February 23, 2022BlogTechnologies that will impact the telecommunications industry in 2022 and beyond. So long, 2021. For telecoms, it’s been an interesting year: growth driven by rising consumer demand and busin... -
February 17, 2022Blog2021 didn’t bring the hoped-for relief to the hospitality industry. On top of the ongoing pandemic decimating bookings and revenue, companies had to contend with labor shortages, changing customer be... -
February 5, 2022BlogWith retailers still adjusting to new shopping behaviors and customer expectations, 2022 will see the continued evolution of some long-standing trends. After a rocky 2020 and a 2021 that was still ver... -
January 19, 2022BlogIf we go by 2021, the decade of the 2020s looks to be a watershed moment for the business adoption of AI. According to McKinsey, 57% of respondents in emerging economies had adopted AI – a significan... -
December 21, 2021BlogBusinesses that embrace digital transformation are more likely to connect with customers more closely, accelerate innovation, and, as a result, become sustainably profitable. Digitally intelligent ent... -
December 16, 2021BlogIt’s been a bad couple of years for the hospitality industry. What alternative revenue sources are some hotels trying out? We examine the trends and possibilities in this article. What can we... -
November 16, 2021BlogIt’s been a bad couple of years for the hospitality industry. What alternative revenue sources are some hotels trying out? We examine the trends and possibilities in this article. 2020 was a b... -
September 16, 2021Thought LeadershipData analytics have moved from the realm of science and research into everyday business. Few organizations doubt the value of analytics, especially now that we’ve seen impressive results in a relative... -
July 28, 2021BlogData – and, crucially, how it’s used – can be a game changer for CPG companies. And one of the best ways to use data at scale and drive profitable outcomes is through Artificial Intelligence. Absolu... -
July 7, 2021BlogRecently, Rohit Nagpal, Absolutdata’s Chief Customer Officer, joined Jesta I.S. president Arvind Gupta on the Jesta podcast Taking Stock: Talking All Things Retail. During the discussion, they covere... -
June 17, 2021BlogHealthcare isn’t exempt from the trend towards digitalization – 7 key areas are already seeing benefits from adopting new technologies. Digital transformation has reshaped how customers interact with... -
June 10, 2021BlogBanking and finance companies are using AI in almost every part of their operations. Here’s what to expect over the next few years. We can see AI’s impact in the worlds of banking and finance; voice-... -
June 2, 2021BlogIs your data infrastructure ready to support the next decades? If not, it’s time to consider implementing a modern, Cloud-based data estate. Your data estate – all the data your company uses to gener... -
May 20, 2021BlogThese days, simply moving your data warehouse to the Cloud isn’t enough. You need Cloud analytics to get the full advantage from your data. Cloud-based data warehouses are becoming the go-to solution... -
April 28, 2021Blog5 crucial ways in which Cloud-based tools, infrastructure, and platforms can enhance your company’s performance – and its bottom line. Much has already been written on the Cloud’s potential as an inf... -
April 22, 2021BlogAfter years of experience in building and deploying analytics and AI solutions, we’ve learned a thing or two about scaling up analytics. And one of them is keeping technology – not people – at the cen... -
April 20, 2021BlogThe technology you use to facilitate analytics adoption can make all the difference between success and failure. What are the magic ingredients in the recipe for successful and prompt analytics adop... -
March 31, 2021BlogA look into how companies are using AI- and NLP-powered chatbots to streamline their research processes. Across industries, businesses desperately need to find technological solutions that en... -
March 24, 2021BlogIf your organization is struggling to fully embrace data analytics, you might not be approaching it from the right perspective: that of the business user. Depending on who you ask, 38 to 50% of toda... -
March 5, 2021BlogThis is part four of our ongoing series Notes from Home. In this edition, we talk with Deepanker Anand, Associate Manager, Analytics, about staying focussed during the lockdown. Secrets to Stay Produ... -
March 4, 2021BlogAbsolutdata conducted a study on 1000+ consumers for eight months to track their sentiment, spending and changing interests to anticipate the trends that will shape the future. This study has been pow... -
February 25, 2021BlogTrade promotion management has a lot of moving parts – and getting them all to work together is a real challenge. Learn how AI can help CPG companies and retailers get the most out of their trade prom... -
February 10, 2021Blog2021 promises to be an exciting blend of technical possibilities and multiple innovations for the CPG industry. 2020 was some kind of year for CPG companies. Fortunately, we’ve learned how to weather... -
January 21, 2021BlogHow do we handle the onboarding process for new team members? Remotely, of course! Here’s what we do to make new Absolutdata employees feel part of the team – even if they’re working from home. We ta...
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January 20, 2021BlogRead our predictions on the technology trends that will shape telecom over the next decade. Now that 2020 is finally over, companies are turning their attention towards future plans. Even with the di... -
January 20, 2021BlogChanges? We’ve had more than a few in 2020. In this article, we’ll examine the impact COVID-19 had on the convergence of business, analytics, and AI – and consider what to expect in 2021. It seems li... -
January 6, 2021BlogLearn which technologies will impact your business in 2021 and beyond. I think that most of us are glad to change the calendar from 2020 to 2021. As we try to stabilize and build on the new normal, w... -
December 21, 2020BlogIn such unprecedented times, knowledge sharing, and tactical guidance are critical for every business. This booklet is a compilation of select blog posts on AI, ML, Analytics, Technology, and a mix of... -
February 19, 2021BlogThis is part three of our ongoing series Notes from Home; you can read parts one and two here. In this edition, we talk with Shipra Gupta, one of our senior consultants, about staying productive and h...
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February 19, 2021BlogThis is part three of our ongoing series Notes from Home; you can read parts one and two here. In this edition, we talk with Shipra Gupta, one of our senior consultants, about staying productive and h...
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December 21, 2020BlogThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We’ve cherry picked some of the most popular blog posts to share on AI, ML, analytics, technology, and a mix o... -
December 3, 2020BlogAfter a bumpy 2020, what can the retail world expect for 2021? We examine the most relevant tech trends and their implications for the retail industry. Retail has never been a ‘one-size-fits-all’ gam... -
November 25, 2020BlogIn this blog, we talk to Deepak Tanwar from our Talent team, about the start of Absolutdata’s in-office Corporate Yoga program and why they decided to move it online after the COVID pandemic hit. &n...
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November 24, 2020BlogBusinesses have been struggling to adapt to 2020’s sweeping changes. Learn how digital twins can help provide up-to-the-minute insight – and a good view of what the future might bring. Digital twins ... -
November 12, 2020BlogMore events and engagement activities that helped our crew through COVID quarantining and working from home. Our last post detailed Absolutely Refreshed, a two-month initiative we launched early in t...
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November 11, 2020BlogIs enterprise system of insight (ESI) a new concept for you? We’ll explore what an ESI does, the key focus areas, and the benefits it brings to large companies. At the enterprise level, data analytic... -
November 4, 2020BlogWhen COVID lockdowns began, our employee clubs went online. Learn how our Creativity Unleashed group made the transition to virtualization – and see some of our crafty results for yourself. ? Our em...
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November 3, 2020BlogIs now really the time to invest in your brand image? Multiple studies say that it is. There are numerous things vying for your attention right now. Brand tracking – understanding consumers’ percepti... -
October 28, 2020BlogIs an older ETL platform slowing your business down? Before you start the migration process, ask yourself when and why you need a new ETL solution. ETL (Extract-Transform-Load) processes have become ... -
October 27, 2020BlogCOVID has sped up the adoption of contactless and digital technologies – and there’s no reason to assume retail will revert to pre-COVID conditions once the pandemic is over. Learn which digital techn... -
October 21, 2020BlogDuring the initial stages of the COVID lockdown, we started Absolutely Refreshed. Read on to find out what the outreach was all about and how it’s impacted our employees’ morale. When COVID-19 hit o...
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October 20, 2020BlogCOVID’s impact on retail activities has left companies trying to maximize promotions on a limited budget and a tight timeframe. How can AI help them solve this puzzle? To say COVID-19 transformed ret... -
October 15, 2020BlogThey walk among seemingly strong product portfolios, cannibalizing sales and draining your budget. In recent months, The Coca-Cola Company has been on a zombie-killing spree – or, in other words, it’... -
October 14, 2020BlogGaurav Choudhary, our Engagement Manager, talks about the challenges and changes involved in working from home. This is our second edition of Notes from Home; if you missed the first one, you can get ...
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October 13, 2020BlogTo stand out from the competition, you need more than just revenue growth management; you need AI-powered revenue growth management initiatives that are tailored to your company’s goals. Find out why.... -
October 8, 2020BlogWhat are market insights? Why do you need them? What should you do next? Find out in this post. Analytics has become a standard part of business intelligence – companies routinely gather and analyze ... -
October 6, 2020BlogAI and machine learning aren’t just a nice-to-have capabilities — rather a must for CPG companies to conquer the new normal. The pandemic transformed the marketplace by breaking established buying pa... -
October 1, 2020BlogHow we pivoted to a virtual professional learning and development program – and helped our employees skill up from home. At Absolutdata, we love helping our employees develop their professional skill...
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September 29, 2020Blog6 ways AI can help retailers manage COVID chaos and post-COVID uncertainty In some parts of the world, COVID chaos is still reigning, disrupting supply chains and throwing all retailers’ carefully ca... -
September 22, 2020BlogDeveloping an analytics roadmap is an essential part of your analytics strategy. In this post, we’ll tell you what you need to know before you start building your roadmap. A robust analytics s... -
September 17, 2020BlogAt Absolutdata, we believe that it’s important to give back to our community. That’s why we’ve set up a number of corporate social responsibility (CSR) initiatives. Corporate social responsibi...
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September 15, 2020BlogCOVID-19 has temporarily shuttered some businesses and moved others to a remote-work paradigm. Meanwhile, people are depending on telecoms to stay connected. How can AI help telecoms meet these demand... -
September 10, 2020BlogCOVID-19 has caused even avid travelers to stay home. Quarantines, lockdowns, travel restrictions, and even outright travel bans have slashed hotels’ revenue streams. How can AI help them regain the c... -
September 9, 2020BlogIn this issue, we talk with Saee Chaudhary, Analytics Consultant at Absolutdata, about working from home, staying productive, and picking up new hobbies during the lockdown. Adjusting to Telework … a...
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September 8, 2020BlogSeveral studies confirm what most retailers already know: Price is a huge factor in customers’ buying decisions. How can AI help online and offline retailers set prices that attract consumers and stil... -
September 2, 2020BlogAbsolutdata conducted a study on 1000+ consumers for three months to track their sentiment, confidence index and changing behavior or forecast the trends that are likely to shape up in the future. Thi... -
August 26, 2020BlogFine-tuning marketing strategies to meet customers’ emerging demands is essential as we move towards a post-COVID mindset. The COVID epidemic is still growing strong in many places. Even so, b... -
August 13, 2020Thought LeadershipThere’s a fundamental shift underway in the consumer products and goods (CPG) market, driven by substantial changes in consumer behavior and marketplace conditions related to the pandemic. Businesses ... -
August 20, 2020BlogThe COVID-19 crisis arrived on the heels of the “retail apocalypse”. Now more than ever, retailers need to invest in AI and its related technologies if they want to move forward. There’s no doubt th... -
August 11, 2020BlogWhat will consumers do in the New Normal? An AI-backed peek into the future. As the COVID-19 pandemic appears to be entering a second phase, businesses worldwide are trying to determine their next st... -
August 5, 2020BlogAs e-commerce grows – at least in part due to COVID-19 – online retailers are using AI to pave their way to efficiency, personalization, and ultimately success. If consumers were hesitant about usin... -
July 23, 2020BlogThe Coronavirus crisis has changed many aspects of our daily lives. Consumer packaged goods companies (CPGs) are fighting back – using AI to make better decisions and maximize outcomes during the pand... -
July 8, 2020BlogAn expert guide to the current state of the telecom industry and data analytics’ role in its future. The telecom industry is complex and exciting. It’s dynamically growing as companies move in... -
April 20, 2020BlogIt’s not just the quality of your data insights – it’s how fast you can get them that matters. Much has been written about the business and economic impact of the COVID-19 virus; we don’t need ... -
July 1, 2020BlogNavigating the fallout from COVID-19 will require hospitality brands to adopt an agile, data-driven approach. COVID-19 has presented a serious obstacle for most businesses, but few have been impacted... -
June 25, 2020BlogWant to build an accurate model? Rely on technical knowledge. Want a model that’s effective and usable? You’ll need a lot more than just technical chops. We’ve seen it over and over again: predictive... -
June 18, 2020BlogCOVID-19 has affected business levels, methodologies, and consumer behavior on an unprecedented scale. How are business leaders adapting? What future opportunities do they see arising from the shakeup... -
June 3, 2020BlogAI has already become entrenched in pharma and health companies, but COVID-19 is driving faster innovations. AI was already very much on the pharma and health industries’ radar, but the COVID-19 outb... -
May 26, 2020BlogExamining the short- and long-term implications of COVID-19 on data analytics and analysts. In some ways, the world is now more conscious of data analytics than ever before. Why? Think of the last ti... -
March 31, 2020BlogThe impact of COVID-19 on the business world is being well documented. It’s been linked with everything from spikes in unemployment and a projected recession to spurring the adoption of ... -
February 11, 2020BlogIf you want to keep up with today’s travelers, you need to move fast. AI fast. According to the U.S. Travel Answer Sheet, travel spending in the US averaged $3 billion a day or over $1 trillion a yea... -
January 30, 2020BlogNo longer the exclusive purview of tech companies and giant e-comms, AI is also transforming the traditional retail landscape. Traditional retailers are feeling the need to step up their game. Not on... -
January 23, 2020BlogMarket research and insight delivery is evolving. 2020 is the ideal time to start preparing your organization for 2030. Technology is changing rapidly. In 2020, we can expect to see major inno... -
January 16, 2020BlogAugmented analytics, integrated AI, Natural Language Processing, and other emerging tech trends are already changing how we do business. Technology disruptions are an accepted, even expected, ... -
December 11, 2019BlogHow can foodservice manufacturers overcome disruption and data challenges to thrive in the 21st century? Until fairly recently, foodservice manufacturers weren’t all that affected by tech and ... -
November 25, 2019BlogThis booklet is a compilation of select blog posts from ‘Absolutely, the Absolutdata blog‘. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on... -
December 3, 2019BlogA technology-powered smarter era of flight is bringing changes to airlines and their customers The commercial aviation industry has faced numerous changes, including technological disruption. ... -
November 5, 2019BlogAI is no longer an option for enterprises now. Sooner than later, businesses need to get onto the AI journey. For those who are a little late to board the AI bus, can they successfully leapfrog their ... -
October 15, 2019BlogBusinesses are in the early stages of AI adoption, and are still learning how to put the technology to work. The challenge today is more about how can an enterprise ensure sustainable and scalable bus... -
October 3, 2019BlogPersonalizing customer experiences for each individual across channels is a necessity for retail and CPG brands in this digital age Personalization Is No Longer Optional The modern customer demands p... -
August 19, 2019BlogTelecommunication companies are sitting on a veritable goldmine of data. How can they use it to increase revenue? And what role does AI play? TELCOS ARE DATA MASTERS Telecom companies have an ... -
July 31, 2019BlogBI and analytical tools are more powerful and more useful than ever before. So why is it such a struggle to get business users to adopt them? Despite the buzz around Business Intelligence (BI)... -
April 9, 2019BlogHow one CPG company’s example of a chatbot business application transformed their information search. Business applications for Natural Language Processing are today’s hot topics. Examples of ... -
March 19, 2019BlogCustomer driven marketing – a.k.a. customer directed marketing – can change your business. But first, you have to change how you look at your customers. Customers have long been called the hea... -
February 26, 2019BlogIn August 2011, Marc Andreessen wrote a prescient opinion piece called “Why Software Is Eating the World.” Andreessen pointed out that even in the depths of a global recession, a remarkable th... -
February 20, 2019Blog2019 is already proving a landmark year for Absolutdata. 2019 has just gotten underway, but it’s brought some exciting news for the Absolutdata team and for the AI industry as a whole. Here are a fe... -
February 7, 2019BlogCharles Dickens wrote in A Tale of Two Cities – It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epo... -
November 15, 2018BlogOur Solutions Architect team was recently awarded an expanded Amazon Web Services partnership. We thought we’d share what these star performers do for clients. Absolutdata’s Solutions Archite... -
May 3, 2018Blog38% of sales people say getting a response from prospects is getting more difficult (State of Inbound Report). AI is reversing this sales challenge, but only when you have these key criteria I... -
March 7, 2018BlogEarly adopters of Artificial Intelligence sales tools are starting to see the revenue needle move in a big way. What’s their secret? In this article, we’ll look at one major factor... -
December 20, 2017Blog2017 has been a breakout year for Artificial Intelligence (AI). At Absolutdata, we’ve had the opportunity to work with many sales and marketing organizations and a lot of data. We ve see... -
November 28, 2017BlogA festive assortment of tips to get your e-tail site ready for the seasonal rush. Black Friday is an official American institution and an unofficial holiday. The Friday after Thanksgiving has traditi... -
November 28, 2017BlogWhat can we learn from last year’s performance? Last year’s holiday sale season was a good one for e-tailers, but a bit more mixed for traditional retailers. Now that AI is becoming more popular ... -
November 16, 2017BlogMeasuring price elasticity – how much price change affects demand – is an important part of price optimization. What additional factors impact an item’s price elasticity? And how does data analy... -
November 9, 2017BlogIn a guest appearance on Donald C. Kelly’s podcast “The Sales Evangelistâ€, Absolutdata CEO Anil Kaul discussed “Using AI to Close Sales Deals Fasterâ€. During the podcast, Anil explored ... -
November 1, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of holiday shoppers. What will AI’s role be during this busiest of all seasons? The holiday season means many... -
October 31, 2017BlogAI and Predictive Technologies can make it happen! Star Sales Reps (SSR) are hard to find, hard to develop and hard to retain. Sales leaders have struggled with this issue since the day selling was i... -
October 26, 2017BlogStruggling to get more productivity from your sales team? Properly prioritizing contacts for them using AI can translate into better performance. There are many things eating into productivity today,... -
October 24, 2017BlogUnderstanding price elasticity is critical to price optimization. In this post, we talk about ways to measure and quantify price elasticity, and what that can mean for your pricing strategy. What is ... -
October 16, 2017BlogEverything these days is done at a faster pace / except, it seems, the sales cycle. Applying Artificial Intelligence (AI) to other business areas has resulted in major improvements; what can it do for... -
October 12, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons? The festive season means many... -
October 10, 2017BlogAs sales technology continues to evolve, sales teams that are embracing the next gen of well-designed tools are gaining an advantage over competitors. Technology is transforming sales, both from a ta... -
October 4, 2017BlogWhat changes will AI bring to your sales team? Do we really need this technology to navigate today?s market? Artificial Intelligence (AI) typifies the love-hate relationship that many people have wit... -
September 27, 2017BlogWhen it comes to AI-enhanced marketing, the future is already happening. How far are we from hyper-intelligent robots becoming a part of our daily lives’ AI-enabled ‘assistants’ lik... -
September 20, 2017BlogAI, Market Research, and the 3 E’s: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them me... -
September 14, 2017BlogSome companies prefer to use HDFS for their Hadoop data warehouses; others opt to use Amazon S3. What’s the difference’ If you’re just starting to invest in Big Data, you need to co... -
September 7, 2017BlogReps? smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it... -
August 24, 2017BlogA huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location–it’s about personalization for stores Online storefront... -
August 23, 2017BlogSocial media produces a torrent of feedback and opinions. If you?re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact ... -
August 17, 2017BlogSales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sa... -
August 16, 2017BlogIndia is one of the world?s biggest telecom markets, but it also has worryingly high churn rates. Can data analytics techniques stem the rising tide of customer churn? India posts some impressive tel... -
August 10, 2017BlogThis booklet is a compilation of select blog post from ‘Absolutely, the Absolutdata blog‘. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on ... -
August 3, 2017Blogales teams struggle in a sea of information. How can AI help them save time and become more productive? AI is gaining popularity because it can transform and process vast amounts of various kinds of ... -
July 26, 2017BlogHow did one company use Big Data to reduce payment defaults and improve revenue recognition’ Credit risk management is a top priority for many financial companies, for both ROI and regulatory r... -
July 20, 2017BlogHint: It’s not technology. It’s us. ?We have met the enemy and he is us.? Cartoonist Walt Kelly crafted this famous line for the American cartoon Pogo in 1970. But when we look at the ado... -
July 19, 2017BlogCan emerging technology help financial institutions cope with changing market conditions, regulations and consumer demands? It?s no secret that the past decade has been a rocky one, financially speak... -
July 13, 2017BlogTelecom operators are facing burgeoning technology, fierce competition, and a changing environment. How can Big Data give them an edge? Net neutrality. Increasing Over-The-Top traffic. Declining voic... -
July 12, 2017BlogArtificial Intelligence is poised to become the next major disruptor in marketing. What does that mean for today’s marketers? Remember when Big Data burst on the business scene? It was a disruptor ... -
July 6, 2017BlogFinding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You’ve probably noticed that Facebook has become a big thing, especially for mark... -
June 29, 2017BlogWhat do push notifications, spam and your latest marketing campaign have in common? They’re among the many things influenced by machine learning. Ask ten people to describe what a self-learning... -
June 28, 2017BlogWhat’s the difference between an average sales rep and a sales superstar? In the near future, it’s going to be how well they use AI-enhanced tools. There has a been a lot of hype around Artificia... -
June 22, 2017BlogWhat’s happens when IOT really hits the retail industry – panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, func... -
June 21, 2017BlogSocial media is an indispensable part of the everyday communication strategy for organizations across the globe. It?s often seen as the heart of any marketing campaign. In the past decade, a massive ... -
June 20, 2017BlogWe’ve moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas. It’s easy to pigeonhole data analyt... -
June 15, 2017BlogWe all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them? Market researchers know a lot about what makes people purchase. Of course,... -
June 14, 2017BlogAs the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future and why Artificial Intelligence (AI) is the next disruptive technology. Digital data – th... -
June 13, 2017BlogTravel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition oft... -
May 10, 2017BlogBy using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by ho... -
April 19, 2017BlogHow to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such... -
April 18, 2017BlogWearables are nearly everywhere. What happens when the data these devices collect is analyzed?? What are the benefits?? What are the potential problems? Wearable technology is expected to be a 19-bil... -
March 28, 2017BlogArtificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works? Everything You Need to Know About AI-Enabled Personalizati... -
March 28, 2017BlogHow can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment? Market research is an art that helps businesses make wise and profita... -
March 8, 2017BlogThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industr...
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February 28, 2017BlogLocation-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on you guessed it: t... -
February 22, 2017BlogLearn how two data-based methodologies – product recommendations and next best action guidance – can help steer your sales team to success. If predictive selling rests on four pillars &... -
February 16, 2017BlogThe concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a dec... -
February 8, 2017BlogWhat should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of... -
February 1, 2017BlogHaving a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creatin... -
January 24, 2017BlogWalk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy ... -
January 24, 2017BlogThe role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, syst... -
January 5, 2017BlogWith 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet stil... -
January 4, 2017BlogYou’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot &... -
December 20, 2016BlogUndecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s... -
December 12, 2016BlogYou have seven seconds to make clients want to do business with you. What will you say to grab their attention? Few things are more pressure-packed than the initial sales contact. Competition is high... -
December 6, 2016BlogThe HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guest... -
December 6, 2016BlogTraditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates parts o... -
November 30, 2016BlogBoth virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities – all with the aim of creating a seamless experience for shoppers.... -
November 22, 2016BlogSure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat bu... -
November 15, 2016BlogCPG companies have not been feeling the love in the past decade. In their heydays, they used to set the benchmark for analytics that other industries would follow. CPG companies used to be the leader... -
November 15, 2016BlogTrue consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While th... -
November 10, 2016BlogAdding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior? As we disc... -
November 9, 2016BlogJust like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and productively) ever after. Sales and marketin... -
October 6, 2016BlogArtificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands. Technology has progressed by such leaps a... -
October 6, 2016BlogYou can have data without information, but you cannot have information without data. – Daniel Keys Moran Data has become the engine oil for every company, and analytics the combustion engine. I... -
October 5, 2016BlogCompetition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way,... -
October 4, 2016BlogEvery company has them: dead and dying sales leads that no one talks about. But you can bring these leads back to the land of the living (and buying). There’s a crowd that you never see. Just waitin... -
September 28, 2016BlogPredictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup. Predicti... -
September 22, 2016BlogFree amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a clea... -
September 21, 2016BlogFor data crunchers, Pokémon Go isn’t just the hottest gaming trend since Super Mario. It’s a metaphor for what a great Business Intelligence program really needs. Unless you’ve spen... -
September 20, 2016BlogPredictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmon... -
September 15, 2016BlogPersonalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out. “Right aud... -
September 14, 2016BlogBy combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results. Here’s what you need to know. Predictive selling combines your dat... -
July 28, 2016BlogHyperpersonalization can turn a sales possibility into a great big YES. Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading ou... -
September 8, 2016BlogBig Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business. For hotel owners and managers, business is n... -
July 21, 2016BlogTo meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Managem... -
July 12, 2016BlogIn the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy — that is, whe... -
June 28, 2016BlogWant to make sure your concept test is giving you accurate feedback? Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea. What’s the best way to see how it will be receiv... -
June 23, 2016BlogCan Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem: they have a really, really big area to cover. Our clients (a desi... -
June 13, 2016BlogRecently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took car... -
June 9, 2016BlogHow would you define personalization? Is it a quarter-end campaign? A series of campaigns? A piece of software? An idea? A philosophy to live by? Nearly all CMOs define and follow a different version... -
June 2, 2016BlogBig Data might seem like it’s primarily a numbers-crunching activity, and one that is primarily geared to marketing. That couldn’t be further from the truth: data analytics can be applied at nearly... -
April 21, 2016BlogWhat Retailers Need to Know About In-Store Analytics In the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye on th... -
May 12, 2016BlogAs customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can. Imagine this: During your lunch break, you’re scrolling th... -
April 14, 2016BlogLook for these trends to come to Big Data analytics in 2016. When it comes to Big Data trends, it seems that everyone has an opinion. Want to see if your favorite aspect of this technology is on an ... -
April 12, 2016BlogPreviously, we gave you a bit of a teaser in our post, Using Anchoring to Make MaxDiff Stronger. We wanted to tell you a little more about what led to the “how we got three buckets for 80 attributes” ... -
April 7, 2016BlogIt’s not news that Millennials love their technology. But how is this shaping the future of marketing? And what role does Big Data play? Big Data and Millennials are two terms that get thrown aroun... -
March 31, 2016BlogIs big data, with its innumerable data points and previously undreamt-of processing power, all it’s supposed to be? Or are we missing the forest for the trees? These are the issues presented in a new... -
March 31, 2016BlogIn our last post, we left you with some thoughts about getting better MaxDiff results by using one of its variants. Today, we’ll discuss anchored MaxDiff – one of the improvements to the MaxDiff tech... -
March 15, 2016BlogWhat is MaxDiff, and why is it such an important tool in capturing customer preferences? That’s what we answer in this, our first of a series of posts on MaxDiff. In any given business scenario, prov... -
March 15, 2016BlogHadoop is not a stranger. Most of us at least know that it’s a big data framework, and that it has a lot of potential. A 2015 study by Gartner shows that 26% of responders have already started using... -
March 3, 2016BlogThis is the final article in our series about big data analytics, and it answers the most important question of all: What impact will data analytics have on how we make decisions? The question in tod... -
February 25, 2016BlogAre you planning on making 2016 your big data analytics breakthrough year? Then this series is for you. We’ve already discussed some of the fundamentals of data analytics and the technology behi... -
February 23, 2016BlogThere are many areas where businesspeople wish they had the proverbial crystal ball to foretell the future. Forecasting consumption demand is one of the trickiest of these areas. Given the size of th... -
February 18, 2016BlogBig data analytics and the Internet of Things are still relative newcomers. Given how quickly technology moves, though, it’s not surprising that their next incarnations are already being talked about... -
February 11, 2016BlogMarket Research has evolved, propelled largely by the development of technology, the proliferation of data and a broader consumer reach. The shift from stores to online shops and the social media boo... -
February 4, 2016BlogIs 2016 the year you get serious about starting your organization’s Big Data journey? Then this is a must-read series. Our first post discussed three approaches to Big Data implementation; in this b... -
January 28, 2016BlogDo you want to map out your implementation of Big Data analytics? What benefits will this bring to your organization? And what potential challenges should you be aware of? In this series, we’ll show y... -
January 27, 2016BlogBig Data and analytics have been changing how organizations make decisions. With more information being available about customers’ needs and preferences, it’s imperative to form a complete, 360-degre... -
January 20, 2016BlogIn the coming year, Big Data technology will continue to be the Big thing for business. Experts estimate the amount of data some companies hold could be worth $8 trillion or more. Access to such a ma... -
December 22, 2015BlogAt first, AirBnB was a way to make rent. In 2007, founders Brian Chelsky and Joe Gebbia couldn’t afford already-skyrocketing San Francisco prices, and set up three airbeds on the floor. Instead of si... -
December 21, 2015Blogwhere a customer chooses to complete their purchase that matters. It’s how they get there. -
December 8, 2015BlogThere’s a lot of interest being displayed in Big Data right now. As much as businesses are attracted to its rewards, though, there is also some uncertainty involved in its implementation. How can Big... -
January 16, 2015BlogA typical SaaS/subscription business which offers a freemium/free-trial option to the user and waits for them to convert into a paid subscriber. The length and type of trajectory that charact... -
February 12, 2015BlogEnough has been written about the importance of conversion rates in the Subscription / SaaS space. Some of the interesting write-ups have been published on OpenView and SaaStr. Firms are consciously... -
November 17, 2015BlogTraditionally, marketing campaigns have been based on past campaign response data agnostic of customer preference and/or behavior. In today’s digital age, there is a wealth of usage and attitude data ... -
October 15, 2015BlogConcept tests aren’t something we’d encourage you to skip. After all, it’s imperative to know how your target audience might react to a new or improved product before you spend tons of money launching... -
October 13, 2015BlogToday’s businesses generate an enormous amount of data simply by performing their normal operations. It’s coming in from a number of departments: sales, product development, admin, IT, marketing, fina... -
October 1, 2015Blog“In writing … kill all your darlings.” Even when you know this oft-quoted William Faulkner snippet doesn’t really refer to concept testing, it’s still frankly terrifying. We don’t want to kill ideas t... -
September 23, 2015BlogOn the face of it, a multi-brand loyalty program seems like a win-win situation. The companies involved benefit from a bigger base of potential customers. And, from an analytics standpoint, any loyal... -
September 10, 2015BlogHow is concept testing like flying an airplane? It’s all about the checklist. Concept testing is a powerful yet simple market research technique. It has also become quite standardized, with minimal ‘... -
August 27, 2015BlogLife can be hectic for an Insights Manager —and that’s an understatement. On any given day, you’re probably juggling a million different tasks, from leading research projects to managing product launc... -
July 23, 2015BlogOh my product! I carry you in my thoughts I often wonder if you’re ready for the world This world, is a tough place to be Oh my product! Is it time? Is it time to be? Don’t worry. I will nurture you, ... -
July 20, 2015BlogThis is Big Data at its best. Is it possible to identify every targetable household in the US? Absolutdata teamed up with a client in the fashion retail business to do just that. Our client had a pro... -
December 16, 2014BlogA 360 degree view of their guests It’s said that the first step to solving a problem is acknowledging it. So, let’s begin there. Yes, it’s true. No hotel chain, airline or other travel and hospitali... -
August 15, 2014BlogSaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. Predictive Analytics can significantly inc... -
January 20, 2015BlogI recently attended a meet-up “Hive Big Data Think Tank”. I attend such meet-ups frequently in the Bay Area, meeting up interesting people and picking up something new. This time was no different. Th... -
July 8, 2015BlogOnce dismissed as a simplistic study, concept research is a tool that’s as powerful as it is necessary. But it only works when you do your homework. “Give me the freedom of a tight brief!&... -
December 11, 2014BlogThe lives of managers and leaders in fast-moving consumer goods organizations seems to be riddled with data, and that is not from one source or their own business function. Round the clock a lot of ha... -
March 27, 2015BlogHere is the universal and well acknowledged truth – Digital subscription, or SaaS firms need to focus on conversion – be they B2B or B2C (or both, e.g. Dropbox). The B2B firms face some u... -
April 22, 2015Blog“I’m very loyal; I hold loyalty cards from five different Hotel brands!” This is a common pain observed by loyalty program managers in retail, travel, hospitality and myriad other ... -
March 16, 2015BlogIn a previous article, Omnichannel is Dead; Long live the Omnichannel, I shared my view that an effective Omnichannel strategy should focus on the complete customer experience, not on individual tech... -
June 1, 2015BlogConcept testing is a powerful tool. Used properly, it guides innovation and accelerates business growth. However, if the process behind concept testing can’t keep up with today’s fast-paced market, te... -
May 15, 2015BlogHow a Good Concept Test could go Bad One week has passed since Alex decided to employ concept testing to determine if his product idea would be celebrated by the market or tossed in the bin marked ... -
May 14, 2015BlogManufacturers were traditionally strong in developing price packs combinations successfully to minimize cannibalization across channels and maximize market share. However, there have been fundamental ... -
May 6, 2015BlogNo one will argue that there are challenges that come with emerging markets. Are there solutions as well? Yes. CPG Analytics is proving to be a great tool for understanding developing markets. CPG fi... -
May 1, 2015BlogSaaS companies have a problem, and its people like me. Free users who are afraid of a commitment to a paid account. Let me explain. I love Dropbox. I am a Dropbox power user – I save a lot of m... -
April 29, 2015BlogTravel, Leisure and Hospitality firms have been using Psychographic segmentation for a long time – especially in the US. Harrah’s used it in the past – to determine drivers of people... -
April 21, 2015BlogAs a Digital Subscription business, your focus is on converting free and free-trial customers to paid subscribers. Are you satisfied with your current business metrics? Wonder how to improve? Read th... -
April 17, 2015BlogIt was late afternoon. Streaks of golden sunrays beamed through the glass window of the corner office and brightened up the grand mahogany table. Behind it stood Alex – fidgeting every now and ... -
April 14, 2015BlogTom is a young, smart new member in the Revenue Management team of a large Hospitality chain. He walks up to his manager, John, and asks “Don’t you think we should be talking more to the ... -
April 10, 2015BlogThe CEO aims at providing steady, predictable financial growth – as per the demands of the Board or the Investment Community. The “Management guidance” – prediction and execution – is as critical as ... -
March 10, 2015BlogThe retail world presents a landscape that’s changing rapidly. Not long ago, multi-channel marketing was the catchphrase of the day. Now, it’s omni-channel marketing: a way to market your... -
March 5, 2015BlogRamakrishnan M (Associate Director – Absolutdata) talks to Imran Saeed (CPG Leader and Director – Analytics at Absolutdata) about trends in CPG Industry, Emerging Markets Ram (Ramakrishnan M): We hav... -
March 2, 2015Blog“We have great hopes for our emerging markets…. if you look at our performance in India and Brazil and China…. starting to come back, they will be a critical piece of our performance... -
February 26, 2015BlogWe have been discussing the Customer 360 framework for a while. You can refer to our earlier write-ups here and here. Once you have understood the need for a comprehensive view of the customer, the n... -
February 20, 2015BlogIn our previous blog post, we talked about the challenges faced by Marketing Leaders in leveraging lessons from comparable (and similarly evolving) markets. We also introduced the concept of the “Cat... -
January 29, 2015BlogYou are part of the C-Suite at a large CPG player. You understand and appreciate that you need to be analytics-driven with your decision-making. Over a period, your firm has already spent a lot of mo... -
January 22, 2015BlogLet us connect the thread from where we left off in our last blog and introduce you to the concept of Customer 270. {For more details, refer here} What is Customer 270? Simply put, Customer 270 is aki... -
January 19, 2015BlogRead the idea behind the thought provoking presentation made by Absolutdata at the Cornell Hospitality Event. Ever wondered what the Obama presidential campaign had in it for the hospitality industry?... -
January 8, 2015BlogJohn was frustrated. He was reviewing the Marketing plans submitted by his Managers across the different Markets that came under his purview. With margins already under pressure, he wanted to optimi... -
December 3, 2014BlogOnline Sales – Reality Check There is a lot of hype around e-commerce, the heralding of the digital era and so-called apocalyptic end of the brick-and-mortar stores. Let us scratch beneath the surfac... -
October 10, 2014BlogWelcome to the world of Non-Room Revenue Managers. Once shunted to the sidelines, as having limited potential towards the topline, senior decision makers are now realizing that this avenue is not only... -
September 26, 2014BlogAdapting Conjoint To The Mobile Phenomenon Abstract With “smart” devices like smartphones and tablets integrating the “smartness” of personal computers, mobiles and other viewing media, a monum...
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September 18, 2014BlogSynopsis of Proposed Paper MRSI 21st Annual Market Research Seminar Abhishek Sanwaliya Senior Analyst, CRM Absolutdata Inc., India Anurag Srivastava Senior Analyst, DGA Dell Inc., India ... -
September 10, 2014BlogThe Most Responsive Guests will NOT deliver the Highest Payoff THE BELIEF As marketers, we love our most responsive and loyal guests. The problem is – love is blind! We believe that there is a direct... -
September 9, 2014BlogWhat are Conversion Activities? Who are my customers? What are they doing on my platform? Are they using my cool new feature? Do they feel satisfied every time they log in? Marketers and Customer Suc... -
September 1, 2014BlogTypically promotions are targeted at guests who are more likely to respond to promotions, however, this does not consider whether the guest would have made the booking even without the promotion. With... -
August 22, 2014BlogFocusing on the Persuadable Guest – An approach to enhance Promotion Effectiveness in Hospitality From the Hospitality Solutions Team @ Absolutdata Travel and Hospitality Service Providers nee... -
August 20, 2014BlogOver the past decade, “freemium”—a combination of “free” and “premium”—has become the dominant business model among Saas start-ups and smart phone app developers. U...
